Disciplines

Six disciplines. One house. No hand-offs.

The people who write the strategy make the work and buy the media. Nothing is lost between departments because there are none.

01

Brand Strategy

Strategy at Éclat is written, not decked. We spend the first weeks of every engagement reading: the category, the customer, the founder's private ambitions. What comes back is a position the whole company can repeat without notes.

  • Positioning
  • Brand architecture
  • Naming
  • Audience research
  • Voice & tone
02

Identity & Design

We design identities the way architects design buildings: for the people who will live in them. Type, colour, motion and material are chosen to survive a hundred hands and ten years of use.

  • Visual identity
  • Typography
  • Design systems
  • Packaging
  • Environments
03

Campaigns

A campaign should still be quoted three years later. We write ideas that can carry a season of film, print and out-of-home without repeating themselves, and we produce them with the people we would hire for our own work.

  • Integrated campaigns
  • Art direction
  • Copywriting
  • Print & out-of-home
  • Launch planning
04

Film & Content

Our film unit shoots the way a prestige house should: slowly, on location, with directors who understand that restraint reads as expense. Then we build the content programme that gives that work a second and third life.

  • Brand film
  • Photography
  • Editorial
  • Social programmes
  • Post-production
05

Digital Experience

Digital is where most luxury brands lose their nerve. We build sites and products in-house, with motion and real-time graphics treated as materials rather than decoration, and we measure them the way we measure media.

  • Websites
  • Product design
  • Motion & 3D
  • Performance
  • Commerce
06

Media & Growth

We plan and buy media for a small number of clients and we do it with the same taste as the creative. Fewer placements, better placements, and a measurement model the board can read.

  • Media strategy
  • Paid social & search
  • Measurement
  • CRM & lifecycle
  • Retainers

The method

Read. Position. Make. Sustain.

Every engagement runs the same four stages, whatever the discipline. The first two are where most agencies stop reading and start presenting.

  1. 1.0

    Read

    Weeks 1–3

    Interviews, category audit, the numbers nobody wants to look at. We do not present anything until we have read everything.

  2. 2.0

    Position

    Weeks 4–6

    One sentence, one architecture, one point of view. Argued with evidence and signed by both founders.

  3. 3.0

    Make

    Weeks 7–18

    Identity, campaign, film, digital. Built by the same people who wrote the strategy, so nothing gets lost in the hand-off.

  4. 4.0

    Sustain

    Ongoing

    Media, content and measurement on retainer. The work compounds because someone is still paying attention.

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