Brands that catch the light.

Strategy at Éclat is written, not decked. We spend the first weeks of every engagement reading: the category, the customer, the founder's private ambitions. What comes back is a position the whole company can repeat without notes.

• Positioning
• Brand architecture
• Naming
• Audience research
• Voice & tone

We design identities the way architects design buildings: for the people who will live in them. Type, colour, motion and material are chosen to survive a hundred hands and ten years of use.

• Visual identity
• Typography
• Design systems
• Packaging
• Environments

A campaign should still be quoted three years later. We write ideas that can carry a season of film, print and out-of-home without repeating themselves, and we produce them with the people we would hire for our own work.

• Integrated campaigns
• Art direction
• Copywriting
• Print & out-of-home
• Launch planning

Our film unit shoots the way a prestige house should: slowly, on location, with directors who understand that restraint reads as expense. Then we build the content programme that gives that work a second and third life.

• Brand film
• Photography
• Editorial
• Social programmes
• Post-production

Digital is where most luxury brands lose their nerve. We build sites and products in-house, with motion and real-time graphics treated as materials rather than decoration, and we measure them the way we measure media.

• Websites
• Product design
• Motion & 3D
• Performance
• Commerce

We plan and buy media for a small number of clients and we do it with the same taste as the creative. Fewer placements, better placements, and a measurement model the board can read.

• Media strategy
• Paid social & search
• Measurement
• CRM & lifecycle
• Retainers